THE BODY BY BACON CHALLENGE

Inspired by Blue Ribbon Bacon Festival’s 2016 theme “Body by Bacon – Sweatin’ to the Sizzle”, Brooks Reynolds, president of the largest bacon festival in the world, has commited himself to getting fit - but he's not willing to give up his bacon.

 

Beginning on January 20, Reynolds will be burning off the bacon with the goal of reaching a healthy weight of under 215 lbs by the end of the year. He calls it “The Body by Bacon Challenge”, and he’s encouraging fellow overweight bacon-lovers to join him in pursuing a healthy bacon-infused lifestyle.

ABOUT BROOKS REYNOLDS

Brooks Reynolds, President and Chair of the Blue Ribbon Bacon Festival, has struggled with maintaining a healthy weight. Now, his love of food, drink and lack of exercise has led to him reaching his peak weight of 261 lbs and Brooks will have no more of it. As many people battling obesity know, it’s not easy. This is why Brooks has assembled a team of professionals and friends to help him along on his journey of leading a healthy bacon lifestyle. He calls it his very own Bacon Advisory Council on Nutrition (B.A.C.O.N).

ABOUT THE B.A.C.O.N. TEAM

"THE BACON DOC"

DR. JOHN P. SALERNO

Dr. John P. Salerno, Board Certified in Family Practice and author of the book “Fight Fat with Fat” is founder of The Salerno Center for Complementary Medicine in New York City. Dr. Salerno is a weight-loss expert and was referenced by fitness guru, Suzanne Somers, in her #1 New York Times bestseller, Ageless. Somers told an audience in 2006, “I will personally send patients to Dr. Salerno.”

 

Dr. Salerno with be overseeing Reynold’s health during his “Body by Bacon Challenge”. Brooks will receive a health screening at The Salerno Center for Complementary Medicine on Feb. 1. After his health screening, Dr. Salerno will provide Reynolds with a comprehensive bacon-friendly weight-loss plan.

"THE BACON SPONSOR"

ADAM POCH

Reality television star, Adam Poch, made his love for bacon well-known as he sported a different bacon t-shirt on every episode of Big Brother 13. And, it wasn’t surprising when Poch’s passion for bacon led him and Reynolds to become good friends. Poch is all too familiar with Reynolds’ struggle with obesity. In 2010, he tipped the scales at a hefty 340 lbs. With some advice from a nutritionist and frequent trips to the gym, he managed to lose 100 lbs without giving up his precious bacon. Since his massive weight loss, Poch has managed to keep his weight in the 240-250 lb range while reducing his cholesterol levels to under 180.

 

Mr. Poch will act as Brooks’ Body by Bacon Sponsor by doing everything possible, within the limits of personal experience and knowledge, to help Brooks lose weight and keep it off.

"THE BACON PARTNER"

MARSHALL PORTER

As Chief Bacon Officer of the Blue Ribbon Bacon Festival and Reynolds’ childhood friend, Marshall Porter will hold Brooks accountable to his “Body by Bacon Challenge” on a daily basis.

 

Mr. Porter will not only act as Reynolds’ accountability buddy, he will also shoot and distribute a weekly “Body by Bacon Challenge” video journal via Blue Ribbon Bacon Festival’s YouTube channel so fellow bacon-lovers can track Reynolds’ “Body by Bacon” transformation.

"THE BACON COACHES"

LUKE REILAND & ALI REILAND

A veteran Crossfit competitor, owner of Iowa’s leading Crossfit Gym and fellow bacon-lover, Luke Reiland is committed to helping Brooks accomplish his goal. Luke and his wife Ali, a trainer and published columnist for fitness publications, will create a custom exercise program for Reynolds and monitor his progress as he burns off the bacon in 2016.